Long ago, I had privately indulged in tentatively reconstructing letter-names in the Etruscan alphabet based on the hunch that they could likely be related to those found in Greek (ie. alpha, beta, gamma, delta, etc. < West Semitic). Perhaps we could theorize something like *alφa, *peta, *camla, *talta, etc. Contrary to this, it seems that many specialists have assumed that the Etruscan letter-names had inspired, or were even identical to, the Latin names that the Western world now learns from gradeschool. The Latin alphabet rejected the original but arcane Semitic-derived names and had opted for a more phonetic naming system, as follows:
ā, bē, cē, dē, ē, ef, gē, hā, ī, kā, el, em, en, ō, pē, qū, er, es, tē, ū, ex (ix), hy (ī Graeca), zētaI've never heard of conclusive facts proving the assumption that this is derived from Etruscan naming practices, however there are simple facts that can easily abolish this belief. For example, Latin maintains a contrast in the alphabet between bē and pē. This is patently impossible in Etruscan with only unvoiced stops. So if the claim were true, Latin's allegedly Etruscan antecedents could only have been *pe for both! The same contradiction immediately obstructs us concerning Latin dē and tē which can equally find no source in Etruscan due to a more restricted phonology. So evidently it was the Italic population that innovated these names, not the Etruscans who no doubt used the original Semitic-derived names familiar to Greeks. For Latin bē & pē, Etruscans can be predicted to have uttered *peta and *pei respectively.
 Arthur Gordon, On the origins of the Latin alphabet: Modern views (1969) (see link); Ullman/Brown, Ancient writing and its influence (1963), p.167 (see link).